Cursive Pury 7 is a regular weight, narrow, high contrast, upright, very short x-height font.
Keywords: greeting cards, social media, packaging, quotes, invitations, friendly, casual, playful, approachable, folksy, personal tone, casual branding, handmade feel, expressive headings, brushy, monoline feel, looping, bouncy, rounded.
A lively handwritten script with a brush-pen feel and rounded terminals. Strokes show noticeable pressure modulation, with thicker downstrokes and thinner joins, creating an easy, rhythmic texture across words. Letterforms lean mostly upright with a bouncy baseline and varied widths; capitals are tall and loopy with occasional flourish-like entries, while lowercase forms are compact and often connect smoothly. Counters are generally open, and many shapes favor soft curves over sharp angles, supporting fluid word shapes at text sizes.
Well suited to short-to-medium text where an informal, personal voice is desired—greeting cards, quote graphics, social posts, craft branding, and casual packaging. It also works effectively for headlines, names, and pull quotes where the tall, looped capitals can provide emphasis without feeling formal.
The overall tone is warm and informal, like quick but confident handwriting on a note or label. It reads as cheerful and personable rather than polished or formal, with enough irregularity to feel human while remaining consistent in rhythm.
The design appears intended to capture an approachable brush-script handwriting style that feels natural and upbeat. Its consistent pressure modulation and smooth connections suggest a focus on readable, flowing word shapes for contemporary casual display use.
Capitals tend to be prominent and decorative, which makes initial letters stand out in headlines. The numerals match the handwritten character with simple, rounded constructions and consistent stroke behavior. Spacing and connections create a continuous flow, especially in common letter pairs, giving the font a cohesive, handwritten line quality.