Script Puref 7 is a regular weight, normal width, very high contrast, upright, short x-height font.
Keywords: invitations, branding, packaging, headlines, quotes, elegant, whimsical, romantic, vintage, delicate, calligraphic feel, decorative caps, expressive rhythm, boutique style, celebratory tone, calligraphic, looped, swashy, bouncy, ink-like.
A high-contrast handwritten script with ink-trap-like thins and bulbous, teardrop terminals that mimic pressure from a pointed pen. Strokes alternate between narrow hairlines and heavy verticals, creating a lively rhythm and a slightly irregular, hand-drawn texture even in repeated forms. Letterforms lean mostly upright with a bouncy baseline, compact counters, and frequent entry/exit strokes that curl into soft loops and occasional swashes. Capitals are larger and more decorative, while lowercase shapes stay narrow and vertical, giving text a light, sparkling color at display sizes.
Best suited for short-to-medium display text such as invitations, greeting cards, beauty or lifestyle branding, product packaging, and editorial headlines. It can also work for pull quotes and social graphics where the high contrast and decorative capitals can be showcased without crowding.
The overall tone feels refined yet playful—like boutique stationery or a modern take on vintage calligraphy. Its dramatic contrast and looping joins convey romance and celebration, while the springy rhythm keeps it personable and informal rather than strictly formal.
Designed to emulate expressive calligraphy in a consistent font form, emphasizing dramatic stroke contrast, decorative capitals, and fluid connecting motion. The intent appears to balance elegance with an approachable handwritten charm for celebratory and boutique-style typography.
Numerals and punctuation follow the same contrasty, pen-written logic, with curved strokes and occasional flourish-like tails that add personality. Spacing appears intentionally varied, contributing to a natural handwritten cadence; the thinnest hairlines may visually fade at small sizes or on low-resolution reproduction.