Sans Superellipse Telof 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Denominary' by Balibilly Design, 'Motel Xenia' by Fenotype, 'Cairoli Classic' and 'Cairoli Now' by Italiantype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, industrial, retro, punchy, utilitarian, posterish, compact impact, display utility, signage voice, printed texture, condensed, blocky, rounded corners, ink-trap feel, soft terminals.
A heavy, condensed sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick with minimal modulation, producing dense, dark letterforms and strong vertical emphasis. Curves and bowls read as squarish superellipses, while joins and terminals show slightly irregular, pressed-ink edges that add a subtle roughness without becoming distressed. Counters are relatively tight, apertures are small, and the overall rhythm is compact and sturdy, with simple, workmanlike shapes for both letters and numerals.
Best suited to short, high-impact settings such as headlines, posters, packaging fronts, and signage where compact width and heavy color help maximize presence. It also works well for labels and product marks that benefit from a sturdy, industrial voice; for longer reading, larger sizes and generous spacing help preserve clarity.
The font conveys a tough, no-nonsense tone with a hint of mid‑century signage and industrial labeling. Its compact heft feels assertive and practical, leaning more toward functional impact than refinement. The slight inky unevenness keeps it from feeling sterile, adding a human, printed character.
The design appears intended to deliver maximum impact in a condensed footprint, using rounded-rectangle forms to keep the tone friendly enough for display while maintaining an industrial, utilitarian backbone. The slightly irregular edges suggest a printed or stamped influence meant to add texture and authenticity.
At text sizes the tight counters and condensed width create strong density, while at larger sizes the rounded-rect geometry and softened corners become the main personality cue. The figures match the same compact, blocky construction, supporting consistent color in mixed alphanumeric settings.