Sans Normal Tybah 11 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, soft, approachable, warmth, impact, approachability, display, rounded, bubbly, chunky, informal, lively.
This typeface uses sturdy, rounded forms with smooth curves and slightly tapered strokes that create a soft, organic rhythm. Counters are generally open and generous, helping the heavy shapes stay readable, while terminals often feel subtly flared or wedge-like rather than sharply cut. The overall construction favors broad, simplified geometry with a gently uneven, hand-touched warmth, giving the letters a buoyant, slightly bouncy texture in text. Numerals match the letters in weight and softness, with clear silhouettes designed for strong presence at display sizes.
This font is best suited to headlines and short blocks of copy where its heavy, rounded shapes can project personality. It works well for branding, packaging, and signage that needs a friendly, retro-leaning voice, and it can add warmth to editorial or promotional pull quotes when used at larger sizes.
The tone is friendly and upbeat, with a distinctly retro, poster-like confidence. Its rounded heft and soft terminals make it feel approachable and informal, lending a cheerful, playful character without becoming childish. The texture suggests a human, crafted sensibility suited to expressive headlines.
The design appears intended to deliver a strong, high-impact voice while staying soft and personable. By combining broad, rounded forms with subtly flared terminals, it aims for attention-grabbing display typography that feels welcoming rather than rigid or severe.
In running text the spacing and shapes create a lively, pulsing rhythm, with rounded shoulders and broad bowls carrying most of the visual mass. Curved letters and diagonals maintain consistent heft, keeping the font cohesive across capitals, lowercase, and figures.