Sans Normal Pimam 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Netadyne' by Godbless Studio; 'Gotham' by Hoefler & Co.; 'Meccanica' by Monotype; and 'Clinto', 'Inovasi', and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, friendly, retro, sporty, impact, approachability, motion, display, rounded, bulky, soft corners, compact counters, lively.
A heavy, right-leaning sans with rounded, swollen strokes and softened terminals that keep the silhouettes smooth and continuous. Curves dominate the construction, with broad bowls and tight interior counters that create strong black shapes at text sizes. The forms show a consistent oblique rhythm, with angled joins and slightly sheared horizontals that enhance forward motion without becoming calligraphic. Numerals and capitals share the same chunky, rounded geometry, giving the set a unified, poster-ready texture.
Best suited to short, bold statements such as headlines, posters, storefront or event signage, and energetic brand marks. It also fits packaging and promotional graphics where a friendly, high-impact voice is needed, and works well for sports- or action-leaning visual systems.
The overall tone is energetic and approachable, combining a sporty slant with cartoon-like softness. Its dense weight and rounded shaping feel confident and upbeat, suggesting fun, motion, and a light retro flair rather than formal restraint.
The design appears intended to deliver maximum impact with a welcoming personality: a compact, rounded, oblique sans optimized for attention-grabbing display settings while maintaining smooth, readable letterforms.
Spacing appears generous enough for display use, but the thick strokes and compact counters make it feel most comfortable at larger sizes where inner shapes stay open. The italic angle is consistent across upper- and lowercase, producing a steady diagonal flow in longer lines.