Serif Flared Jagum 1 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, packaging, posters, luxury, dramatic, classic, attention, elegance, editorial impact, brand voice, display clarity, swashy, tapered, flared, calligraphic, bracketed.
A sharply slanted serif with pronounced contrast between thick verticals and hairline joins, giving letters a crisp, engraved look. Stems and serifs terminate with subtle flaring and tapered, knife-like ends rather than blunt slabs, and curves are drawn with tight, controlled stress that emphasizes the diagonal flow. Counters are compact and the overall rhythm is lively, with irregular widths across letters and strong, sculpted silhouettes; numerals and capitals read as display-forward shapes with delicate hairlines that demand sufficient size.
Best used for headlines, magazine titling, pull quotes, and branding where the strong slant and high contrast can be appreciated. It also suits luxury packaging and poster typography, especially in short lines or large sizes where hairlines and tapered terminals remain clear.
The tone is high-drama and editorial, pairing elegance with a slightly aggressive, fashion-led sharpness. It feels premium and attention-seeking, suited to headlines that want refinement without softness.
Likely drawn as a statement serif that blends calligraphic italic movement with sculpted, high-contrast construction, aiming for a contemporary editorial feel while retaining classical serif cues. The design prioritizes striking silhouettes and fashionable tension over neutral text regularity.
The italic angle is assertive and consistent, and the contrast creates fragile-looking hairlines in joins and terminals that will appear more delicate at small sizes. Several forms show a swashy, calligraphic finish (notably in diagonals and curved terminals), enhancing a bespoke, logo-like character in short settings.