Serif Normal Fulad 7 is a bold, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, book text, headlines, pull quotes, branding, classic, literary, formal, traditional, text emphasis, classic reading, editorial tone, rhetorical italic, bracketed, calligraphic, swash-like, ball terminals, oldstyle figures.
A slanted serif design with pronounced thick–thin modulation and compact, sharply defined serifs. Strokes show a calligraphic logic, with tapered entry/exit terminals and frequent ball terminals in the lowercase. The uppercase is sturdy and slightly condensed in feel, with crisp joins and a steady rhythm, while the lowercase is more fluid, featuring lively curves, a looped/tailed “z,” and an italic single-storey “a.” Numerals read as oldstyle figures with varying heights and several rounded terminals, reinforcing a text-oriented, historically inflected texture.
Well suited to editorial typography where an expressive serif italic is needed for emphasis, such as magazines, book typography, and pull quotes. It can also serve in headlines and identity work that benefits from a classic, authoritative tone and distinctive italic detailing.
The overall tone is traditional and bookish, projecting authority and polish without feeling overly rigid. Its energetic italic forms add a sense of motion and rhetorical emphasis, giving it an editorial, literary voice suited to classic typography.
The design appears intended as a conventional text serif with an animated italic voice, combining traditional serif construction with calligraphic terminals to provide strong readability and character in continuous text and emphasized passages.
In paragraph setting, the letterforms create a strong diagonal flow and a dark, confident color, with distinctive punctuation-like dots and terminals that add personality at display sizes. The combination of crisp serifs and rounded finishing details balances sharpness with warmth.