Sans Normal Amren 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Digital Sans' by Blaze Type, 'Clear Sans Text' by Positype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, friendly, confident, clean, approachable, clarity, modernity, friendliness, impact, versatility, geometric, rounded, open counters, large apertures, sturdy.
A sturdy geometric sans with near-uniform stroke weight and generously rounded bowls. Curves are smooth and circular, with open counters and wide apertures that keep forms clear at display sizes. Terminals are clean and mostly flat, while joins (notably in K, R, and k) stay crisp without becoming sharp. The lowercase shows a two-storey a and single-storey g, with a straightforward, utilitarian construction and consistent rhythm across letters and numerals.
This font suits branding and identity systems that need a clear, contemporary voice, as well as headlines and poster typography where its weight and round geometry can carry impact. Its open shapes and straightforward figures also work well for UI labels, navigation, and signage where quick recognition is important.
The overall tone is modern and approachable, combining a confident presence with friendly roundness. It feels practical and contemporary rather than formal, projecting clarity and straightforwardness with a touch of warmth.
The design appears intended to deliver a modern geometric look with strong legibility and an inviting, non-technical feel. By combining circular construction with clean terminals and open counters, it aims to stay versatile across display and interface contexts while maintaining a consistent, confident texture.
Proportions favor broad, stable shapes: rounded letters like O, C, and G read very full, while straight-sided forms like H and N are robust and evenly weighted. Numerals are simple and highly legible, matching the letterforms in width and color for cohesive mixed-text settings.