Sans Normal Hobab 23 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui text, branding, signage, presentations, editorial, clean, friendly, modern, minimal, approachable, versatility, readability, modernity, approachability, simplicity, rounded, soft, open, airy, geometric.
A clean, rounded sans with smooth, continuous strokes and gentle terminals. Curves are broadly circular and even, giving bowls and counters a calm, open feel, while straight strokes stay crisp without sharp corners. Proportions lean slightly compact in the lowercase, with clear, simple silhouettes and consistent spacing that keeps words readable at text sizes. The overall rhythm is steady and uncluttered, balancing geometric construction with mild human softness in joins and curves.
Well-suited to interface labels, product UI, and general-purpose branding where a soft, contemporary sans is needed. It also works for signage and presentations thanks to its clear shapes and open counters, and can serve comfortably in editorial or marketing copy when a neutral, friendly voice is desired.
The tone is modern and approachable, with a quiet friendliness that comes from the rounded geometry and restrained detailing. It feels neutral and contemporary rather than technical, projecting clarity and ease without calling much attention to itself.
The design appears intended as a versatile rounded sans that prioritizes clarity and calm consistency. Its simplified geometry and restrained contrast suggest a focus on dependable everyday typography for digital and print contexts where readability and a modern, approachable character matter.
Uppercase forms read clean and straightforward, while the lowercase keeps a simple, single-storey feel where applicable, reinforcing an informal clarity. Numerals follow the same rounded, even-stroke logic, staying legible and visually consistent with the letters.