Slab Square Subus 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Fenomen Slab' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, editorial, athletic, retro, assertive, industrial, impact, motion, headline authority, ruggedness, brand presence, bracketed, slab serif, soft corners, compact counters, strong rhythm.
A heavy, right-leaning slab serif with broad proportions and sturdy, low-contrast strokes. The serifs read as blocky slabs with subtle bracketing and mostly squared-off terminals, giving the outlines a firm, engineered feel. Curves are full and slightly softened, while counters stay relatively compact, producing a dense, high-impact texture. The italic construction is clear in the angled stems and flowing joins, yet the overall geometry remains stable and grounded rather than calligraphic.
Best suited for display contexts where a forceful italic voice is needed: headlines, posters, sports and team branding, bold editorial callouts, and packaging labels. It can work for short passages at larger sizes, but its dense color and compact counters suggest using it primarily for emphasis rather than long-form reading.
The tone is confident and energetic with a classic, workhorse sensibility. Its bold, slanted presence suggests motion and urgency while the chunky slabs keep it pragmatic and tough, evoking vintage headlines, sports identities, and industrial branding.
The design appears aimed at delivering a strong, slanted slab-serif statement that combines speed and impact with sturdy, squared detailing. It prioritizes bold presence and clear silhouette over delicacy, offering a distinctive display italic that remains structured and consistent across letters and figures.
In text, the rhythm is tight and emphatic, with strong word shapes and pronounced punctuation. Numerals follow the same robust, squared-serif logic and hold up well at display sizes, reinforcing a cohesive, poster-ready character.