Sans Normal Omlon 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Post Grotesk' by Monotype, 'Founder' by Serebryakov, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, straightforward, robust, impact, clarity, modernity, approachability, geometric, clean, open, rounded, sturdy.
A heavy, clean sans with broad proportions and a strongly even stroke. Curves are generously rounded and smooth, while terminals are mostly flat and blunt, producing a crisp, contemporary texture. Counters are open and legible (notably in a, e, s, and 8), and overall spacing feels roomy, supporting a steady rhythm in both caps and lowercase. The lowercase shows single-storey forms for a and g, with compact joins and minimal modulation that keep the silhouette simple and bold.
Best suited to display and large-size typography where its weight and broad set can command attention—headlines, posters, branding marks, and retail or wayfinding signage. It can also work for short UI labels and packaging copy where a strong, clear voice is needed, though extended paragraphs may feel dense due to the heavy color.
The tone is direct and self-assured, with a friendly, approachable neutrality. Its rounded geometry softens the weight, giving it a contemporary, practical feel suited to clear communication rather than ornament or nostalgia.
The design appears intended to deliver a modern, high-impact sans for attention-forward communication, prioritizing clarity, open forms, and a straightforward geometric construction that remains friendly in tone.
Figures are sturdy and highly readable, with simple construction and consistent weight distribution across curves and straight stems. The cap set reads solid and blocky, while the lowercase retains a slightly softer, more conversational character, helping mixed-case settings feel balanced.