Cursive Armar 7 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, social media, invitations, posters, playful, casual, expressive, friendly, crafty, handmade feel, expressive display, modern brush, friendly tone, decorative caps, brushy, looped, bouncy, tapered, slanted.
A brush-pen script with a pronounced rightward slant and lively, looping constructions. Strokes show clear pressure modulation: thick downstrokes and hairline upstrokes with tapered terminals, giving a brisk, calligraphic rhythm. Letterforms are tall and compact, with relatively small counters and a mix of connected and semi-connected behavior that reads fluid in words while keeping distinct glyph silhouettes. Capitals are decorative and generous with entry/exit swashes, while lowercase forms maintain a quick, handwritten cadence with occasional open joins and compact bowls.
Works well for short to medium-length display copy where a handmade, personable feel is desired—brand marks, boutique packaging, café signage, event invitations, quotes, and social media graphics. It can also serve as an accent script paired with a clean sans in editorial or promotional layouts.
The overall tone is upbeat and personable, like a confident handwritten note made with a modern brush marker. Its bounce and contrast add a sense of charm and spontaneity, leaning more fun and crafty than formal.
Designed to capture the look of fast, confident brush lettering with enough consistency for repeatable typesetting. The intention appears to balance expressive contrast and decorative capitals with readable word shapes for contemporary, informal display use.
In running text, the narrow proportions and tight internal spaces create a dense, energetic texture; the more flourished capitals and loopier letters stand out as natural emphasis points. Numerals follow the same brush logic, with simple, handwritten shapes and tapered starts/finishes that keep them visually consistent with the alphabet.