Sans Superellipse Wuhe 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, retro, industrial, sporty, playful, assertive, impact, branding, signage, texture, rounded corners, blocky, compact counters, ink-trap feel, stencil-like notches.
A heavy, block-centric sans with rounded-rectangle construction and soft corners throughout. Strokes are thick and uniform in spirit, but with small cut-ins and angular notches at joins and terminals that create an ink-trap/stencil-like impression. Counters tend to be compact and squarish, bowls read as superelliptical forms, and many terminals finish with straight cuts rather than tapers. The overall texture is dense and punchy, with broad letterforms and a sturdy baseline presence.
Best suited for display settings where impact and silhouette carry the message: headlines, posters, product packaging, badges, and logo wordmarks. It can also work for short UI labels or signage at larger sizes, where the interior cut-ins remain clear and become a recognizable brand detail.
The tone is bold and attention-grabbing, blending a retro display flavor with an industrial, engineered feel. The rounded geometry keeps it friendly, while the sharp notches and tight counters add grit and urgency. It reads as sporty and energetic, suited to loud, graphic messaging rather than quiet text.
The design appears intended to deliver maximum visual weight with a distinctive, branded texture—combining rounded-rect geometry with strategic notches to prevent dark clumping and to add character. It prioritizes bold readability and a memorable, industrial-retro voice for prominent typography.
Distinctive interior cutouts and corner treatments give letters a mechanical rhythm that remains consistent across capitals, lowercase, and numerals. The figures follow the same rounded-rectangle logic, producing a cohesive, sign-like set that emphasizes silhouette over delicate interior detail.