Sans Normal Asgur 14 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body copy, product branding, signage, presentations, clean, modern, friendly, neutral, corporate, versatility, readability, neutral voice, modern clarity, open apertures, rounded terminals, crisp, legible, geometric-leaning.
This sans typeface uses largely even stroke weights with smooth curves and clean joins, producing a calm, contemporary texture in text. Uppercase forms read straightforward and restrained, while the lowercase shows soft, rounded construction with generous counters and open apertures. Terminals are predominantly sheared or gently rounded rather than fully squared, and curves stay consistent across bowls and shoulders, giving the design an orderly rhythm. Figures are simple and practical, matching the overall clarity of the letterforms.
It suits interface typography, product copy, and general-purpose editorial use where a clean sans is needed for sustained reading. The even color and open forms also make it a solid choice for wayfinding, dashboards, and presentation decks where quick scanning and legibility are priorities.
The overall tone is modern and approachable, balancing a professional neutrality with subtly friendly rounded shapes. It feels at home in everyday interface and brand contexts where clarity matters more than personality, while still avoiding a sterile, overly technical impression.
The visual choices suggest an intention to deliver a dependable, contemporary sans with smooth geometry and comfortable readability for everyday design tasks. It aims to be versatile and unobtrusive, providing a clear voice that adapts well across digital and print applications.
The design maintains consistent curvature and spacing cues across caps, lowercase, and numerals, helping mixed-case settings look cohesive. Round letters like C/O and lowercase a/e present broad internal space, supporting readability in longer lines.