Sans Normal Efkim 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, packaging, posters, editorial, modern, casual, clean, friendly, dynamic, readability, contemporary tone, soft neutrality, subtle emphasis, versatility, oblique, humanist, rounded, airy, open.
A slanted sans with smooth, rounded construction and an even, steady stroke. Curves are generous and elliptical, with open apertures in letters like c, e, and s, and a generally simplified, monoline feel. Terminals are clean and slightly softened rather than sharply cut, giving the forms a gentle finish. The proportions feel balanced and readable, with a calm rhythm and straightforward letterfit across the alphabet and numerals.
This style works well for interface copy, product labeling, and brand systems that need a clean but personable voice. The slant makes it useful for emphasis in editorial layouts, pull quotes, and short-to-medium passages where a sense of movement is desirable. It can also serve effectively in headlines and display settings where a modern, friendly italic is needed without decorative complexity.
The overall tone is contemporary and approachable, with the italic angle adding motion and informality. It reads as friendly and practical rather than formal, making it feel conversational while still staying neat and controlled.
The design appears intended as a versatile italic sans that balances clarity with a soft, human feel. Its rounded forms and open counters suggest an emphasis on comfortable reading and broad applicability across digital and print contexts, while the consistent slant provides built-in energy for highlighting and expressive typography.
Uppercase forms stay restrained and legible, while the lowercase carries most of the personality through rounded bowls and open counters. Numerals follow the same smooth, streamlined logic, maintaining consistency with the letters in curvature and stroke behavior.