Sans Rounded Pikit 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Labrador' and 'Quan' by Typesketchbook (names referenced only for comparison).
Keywords: branding, posters, packaging, headlines, social media, friendly, casual, playful, approachable, modern, warmth, approachability, energy, clarity, modernity, rounded, soft, smooth, bouncy, upright-leaning.
A rounded, italicized sans with smooth, swollen strokes and consistently softened terminals. The forms are built from simple geometry with generous curves and minimal sharp corners, giving counters and bowls a friendly, open feel. Stroke weight stays steady across curves and straights, and the overall rhythm is slightly bouncy, with varied character widths and broad, stable shapes that remain clear at a glance.
This font works well for branding and identity systems that need a friendly voice, as well as posters, packaging, and social content where rounded italic emphasis helps grab attention. It is especially effective in short to medium-length headlines and display copy where its soft shapes and lively slant can carry personality without becoming decorative.
The tone is warm and informal, with a playful, contemporary flavor that reads as welcoming rather than technical. Its rounded construction and gentle slant add motion and friendliness, making it feel suited to upbeat communication.
The design appears intended to deliver an energetic, approachable sans that stays highly legible while projecting warmth. By combining rounded terminals with a forward-leaning stance, it aims to provide a modern, informal emphasis suitable for marketing and conversational interfaces.
Capitals are wide and rounded with simple construction, while lowercase maintains clear, single-storey-style simplicity in key shapes and an overall smooth texture in text. Numerals follow the same soft, rounded logic, keeping a cohesive look across letters and figures.