Serif Normal Viji 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, book covers, posters, classic, authoritative, scholarly, newspaper, traditional, editorial presence, classic readability, print authority, headline impact, bracketed, rounded, robust, stately, high waistline.
A robust text serif with generous widths, strong bracketed serifs, and a steady, even rhythm. Strokes are firm and rounded at joins, with moderate contrast and softly cupped terminals that keep counters open despite the heavy color. Uppercase forms feel broad and stable, while the lowercase shows a relatively high waistline and compact apertures in letters like a, e, and s, giving lines a dense, print-like texture. Numerals are similarly wide and weighty, with old-style influence in their curved construction and prominent serifs.
This face works well for editorial headlines, magazine features, and book-cover typography where a bold, traditional serif texture is desired. It can also serve in posters and branding that want a classic, print-forward feel, particularly when ample space allows the wide proportions to breathe.
The overall tone is traditional and authoritative, evoking bookish and editorial typography. Its weight and breadth add a confident, somewhat historic voice—suited to serious messaging rather than minimal or delicate styling.
The font appears designed to deliver a conventional, readable serif voice with extra visual authority through width and sturdy detailing. It prioritizes strong presence and a familiar typographic cadence, aiming for classic credibility in editorial and display settings.
The design emphasizes horizontal presence: wide set, substantial serifs, and sturdy curves that read clearly at display and strong text sizes. The lowercase includes a single-storey g and a distinctly tailed Q, adding character without becoming decorative.