Sans Normal Kabuh 18 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Aribau Grotesk' by Emtype Foundry, 'Biennale' by Latinotype, 'Rotunda' by TipoType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, punchy, high impact, forward motion, clear signage, modern branding, attention capture, oblique, rounded, geometric, compact joints.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing a dense, even color in text. Counters are relatively open for the weight, while joins and terminals are clean and mostly squared-off with subtle rounding that keeps the forms friendly rather than sharp. The uppercase feels sturdy and blocky; the lowercase is straightforward and highly legible with a single-storey “a” and simple, unornamented constructions. Numerals are bold and clear, with a particularly strong, graphic presence at display sizes.
Best suited to headlines, posters, and short-form messaging where strong presence and speed are desired. It also works well for branding systems, sports or outdoor-themed graphics, and packaging callouts where an energetic, contemporary sans can carry attention at a glance.
The slanted stance and solid mass give the font an energetic, forward-moving tone that reads as assertive and contemporary. It feels pragmatic and utilitarian, but the rounded geometry adds approachability, making it suitable for upbeat, action-oriented messaging.
The design appears intended to deliver maximum visibility and motion through a bold oblique structure, pairing sturdy geometric forms with clean terminals for straightforward readability. It aims to balance forceful display impact with a friendly, modern finish.
In the sample text, the strong weight and oblique angle create pronounced rhythm and momentum, with tight internal spaces staying readable due to generous counters. The overall impression is optimized for impact and quick scanning rather than delicate typographic nuance.