Sans Normal Seriv 10 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, app interfaces, signage, packaging, posters, friendly, casual, approachable, clean, modern, approachability, clarity, simplicity, modernity, everyday use, rounded, monoline, soft corners, open counters, humanist.
A rounded, monoline sans with softened terminals and gently squared curves that keep the forms feeling smooth without becoming overly geometric. Strokes are consistent and even, with open apertures and clear interior spaces that help letters stay legible in text. Proportions run on the compact side with relatively short extenders, while the overall rhythm stays steady across capitals, lowercase, and numerals. Details like the curved tail on the lowercase “y,” the simple, single-storey lowercase forms, and the straightforward lining figures reinforce a plainspoken, contemporary construction.
Works well for UI labels, menus, and product interfaces where a soft but clear sans is needed. It also suits packaging, casual branding, and short-to-medium text in posters or informational materials, especially when a welcoming tone is preferred over a sharper, more engineered look.
The tone is warm and informal, with a friendly, everyday voice rather than a corporate or technical one. Rounded endings and relaxed shapes give it a welcoming, slightly playful character while remaining tidy enough for general reading.
The design appears intended as a versatile, easygoing sans that prioritizes clarity and approachability. Its rounded terminals and open forms aim to keep text readable while projecting a modern, friendly personality for contemporary digital and print applications.
Capitals read clean and simple, with minimal ornament and a consistent rounding strategy that shows up in joins and corners. Numerals are clear and uncomplicated, matching the letterforms’ soft, monoline logic and maintaining good separation between similar shapes.