Sans Normal Limug 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'EB Corp' by Eko Bimantara, 'Moveo Sans' by Green Type, 'Orgon Plan' by Hoftype, 'Danos' and 'Ramston' by Katatrad, 'Nusara' by Locomotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, modern, energetic, industrial, impact, speed, display, clarity, modernity, oblique, compact, rounded, punchy, high-impact.
A heavy, oblique sans with thick, low-contrast strokes and rounded outer curves paired with crisp, angled terminals. The letterforms lean strongly forward, with broadly open counters and simplified construction that keeps shapes clean at large sizes. Curves (C, G, O, S) are smooth and sturdy, while diagonals (A, K, V, W, X, Y) are straight and assertive, giving the design a fast, compressed rhythm. Numerals are equally weighty and geometric, with a clear, bold silhouette suited to display use.
This font works best where a strong, fast visual hit is needed: headlines, posters, large labels, and bold brand marks. It also fits sport- and tech-adjacent applications such as team graphics, athletic apparel, event promotion, and impactful packaging, especially when set in short lines or punchy statements.
The overall tone is energetic and forward-driving, with a sporty, headline-ready presence. Its strong slant and dense color create a sense of motion and urgency, reading as modern, functional, and impact-oriented rather than delicate or formal.
The design appears intended to deliver maximum impact with a sense of speed: a robust, slanted sans that stays clean and readable while projecting motion and modernity. Its simplified geometry and consistent weight suggest a focus on confident display typography rather than nuanced text setting.
Lowercase forms are straightforward and legible, with single-storey a and g and sturdy, rounded bowls. The r is compact and brisk, and the t has a short, firm crossbar, reinforcing a tight, performance-minded texture in running text. The uppercase and lowercase share consistent stroke weight and curvature, producing a cohesive, no-nonsense voice.