Serif Normal Ohgiv 9 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Amaris Blur' by Craft Supply Co and 'ITC Cheltenham' by ITC (names referenced only for comparison).
Keywords: editorial, book text, magazines, headlines, packaging, traditional, authoritative, literary, formal, readability, authority, classic tone, warmth, bracketed serifs, ball terminals, wedge joins, robust, bookish.
A robust serif with pronounced stroke contrast and clearly bracketed serifs, combining thick main stems with tapered, calligraphic-like transitions. The letterforms show softly rounded joins and frequent ball/teardrop terminals (notably in the lowercase), giving the shapes a slightly organic rhythm despite the overall solidity. Counters are moderately open and the curves are generously modeled, while horizontals and crossbars read sturdy and dark. Overall spacing feels conventional and steady, producing a compact, confident texture in paragraphs.
It works well for editorial typography where a dark, classic serif voice is desired—magazine features, book interiors at comfortable sizes, and section heads that need gravity without becoming slab-like. The strong color also makes it effective for headlines, pull quotes, and packaging or labels that benefit from a traditional, premium tone.
The font conveys an editorial, traditional tone with a confident, authoritative presence. Its strong contrast and rounded detailing suggest a literary, slightly old-style sensibility suited to serious, classic communication rather than minimalist or technical branding.
The design appears intended to deliver a conventional serif reading experience with a distinctly sturdy, high-contrast presence, blending classic proportions with rounded, expressive terminals to add warmth and personality while maintaining formality.
Uppercase forms are stately and well-balanced with clear serif articulation, while the lowercase introduces more character through rounded terminals and varied stroke endings. Numerals appear similarly weighty and high-contrast, matching the text color of the letters for consistent setting in running copy.