Serif Normal Ludun 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Baskerville' and 'Baskerville WGL' by Bitstream; 'Baskerville', 'Baskerville LT', and 'Baskerville LT Cyrilic' by Linotype; 'PS Fournier Std' by Typofonderie; and 'Baskerville Handcut' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, posters, authoritative, traditional, formal, literary, readability, authority, classic tone, print presence, bracketed, beaked, sculpted, sturdy, crisp.
This is a robust serif with pronounced stroke contrast and clearly bracketed, slightly flared serifs. The forms feel broad and steady, with a generous set width and strong vertical stress. Terminals often finish with a subtle beak or wedge, and curves are smoothly modeled, giving counters a rounded, well-supported shape. Spacing reads open for a heavy serif, and the overall rhythm is even, with confident capitals and compact, workmanlike lowercase proportions.
Best suited to headlines, deck copy, pull quotes, and other display-to-text crossover settings where a strong serif presence is desired. It can anchor editorial layouts and book-cover typography, and it works well for branding that aims for a traditional, trustworthy, print-centric impression.
The tone is classic and authoritative, with a distinctly editorial voice. Its weight and contrast communicate seriousness and tradition, lending a bookish, institutional feel that can also read as premium and established in branding contexts.
The design appears intended to deliver a classic text-serif feel with extra presence: high contrast and sturdy serifs for a strong page color, paired with conventional letterforms that stay readable in longer passages while projecting a confident, established personality.
In the sample text, the heavy color remains controlled rather than blotchy, and the contrast plus bracketing keeps large settings from feeling clunky. Numerals appear lining and firm, matching the sturdiness of the uppercase, while lowercase details (like the single-storey-style shapes and pronounced terminals) preserve a slightly old-style, print-forward character.