Slab Contrasted Hoje 10 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, posters, headlines, packaging, merchandise, sporty, retro, assertive, playful, punchy, impact, motion, retro cue, brand voice, headline strength, blocky, rounded, bouncy, bracketed, shadowed.
A heavy, right-leaning display slab with chunky, bracketed serifs and compact internal counters. Strokes show clear but not delicate modulation, with broad horizontals and thick terminals that create a sturdy, blocky silhouette. Many joins and corners are softened into rounded transitions, giving the forms a slightly inflated, bouncy feel despite the weight. Uppercase shapes read as wide-set and impactful, while lowercase keeps a sturdy rhythm with a single-storey-style simplicity and a pronounced italic slant across the set.
Best suited to high-impact applications such as sports identities, event posters, promotional headlines, packaging fronts, and merchandise graphics where a strong, kinetic voice is desired. It can also work for short pull quotes or section headers, but extended passages will feel heavy and compact due to the dense color and tight apertures.
The overall tone is energetic and confident, with a distinctly retro, athletic flavor. Its bold massing and forward lean suggest motion and competitiveness, while the rounded shaping keeps it approachable rather than severe. It communicates headline urgency with a friendly, “team branding” warmth.
The design appears intended to deliver maximum visual punch with a forward-driving italic stance, combining slab-serif heft with rounded, friendly shaping. It aims to evoke vintage athletic and sign-painting influences while staying legible and cohesive in bold display settings.
In the sample text, the heavy weight and tight counters produce a dense texture, making it most comfortable at larger sizes. The slanted slabs and firm terminals create strong word shapes and pronounced emphasis, especially in short phrases and all-caps settings.