Sans Normal Afmaj 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Plasto' by Eko Bimantara, 'Interval Next' by Mostardesign, 'Hint' by ParaType, 'NuOrder' by The Northern Block, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, signage, clean, modern, neutral, technical, efficient, clarity, modernity, motion, versatility, legibility, oblique, humanist, open apertures, rounded joins, crisp terminals.
This typeface is an oblique sans with a clean, low-contrast construction and smooth, rounded curves. Forms are built from simple geometric strokes but retain a slightly humanist rhythm in the way bowls, shoulders, and diagonals flow, producing a lively, forward-leaning texture. Terminals are crisp and largely unadorned, counters are open, and spacing appears even, supporting a clear line of text at display and interface sizes. Numerals follow the same straightforward, rounded logic and sit comfortably with the alphabet.
Well-suited for UI and product typography where an oblique voice is needed for emphasis or a dynamic tone while staying highly legible. It can also work for contemporary branding, short editorial headlines, and clear wayfinding or signage where clean shapes and even rhythm are priorities.
The overall tone is modern and matter-of-fact, with an energetic slant that feels active without becoming expressive or decorative. It reads as practical and contemporary, suitable for communication that wants to feel current, efficient, and unobtrusive.
The design appears intended as a versatile, contemporary oblique sans that delivers clarity and a forward-moving feel without resorting to high contrast or ornamental details. It aims to be dependable for everyday communication while adding subtle energy through consistent slant and rounded, open forms.
The oblique angle is consistent across capitals, lowercase, and figures, giving paragraphs a steady directional momentum. Round letters (like O/C/e) show smooth curvature, while straight-sided forms (like E/F/T) stay disciplined and simple, creating a balanced mix of geometry and readability.