Serif Normal Lulub 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Imperial' and 'News 706' by Bitstream, 'Escrow' and 'Escrow RE' by Font Bureau, 'Century Old Style' and 'Gazette' by Linotype, and 'News 706' by Tilde (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, authoritative, classic, formal, literary, tradition, authority, editorial polish, display emphasis, classic readability, bracketed, crisp, stately, robust, calligraphic.
A robust serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms show sturdy vertical stems, carefully shaped joins, and rounded bowls that keep counters open at display sizes. Terminals lean toward wedge-like, slightly calligraphic finishes, giving curves and diagonals a sculpted feel. Proportions are steady and traditional, with a fairly compact lowercase and strong capitals that read cleanly in headings.
Well suited for headlines, decks, and pull quotes where a classic serif voice and strong texture are desirable. It also fits editorial design—magazines, book covers, and cultural posters—where high-contrast serif forms can add hierarchy and polish without losing clarity at larger sizes.
The overall tone is classic and authoritative, with an editorial seriousness that feels at home in books and publications. Its strong contrast and confident serifs add a sense of tradition and gravitas, while the energetic curves keep it from feeling overly austere.
The design appears intended to deliver a traditional text-serif foundation with extra visual authority for display use. Its bracketed serifs, pronounced contrast, and sculpted terminals suggest a focus on refined, publish-ready typography that can carry strong typographic hierarchy.
Uppercase forms are weighty and stable, and the numerals share the same strong contrast and serif treatment, helping mixed text maintain an even color. The italics are not shown; the sample emphasizes upright roman rhythm and a bold, attention-holding texture.