Sans Normal Hidid 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, editorial, friendly, casual, approachable, clean, playful, approachability, clarity, versatility, modernity, rounded terminals, soft geometry, open apertures, monoline feel, generous spacing.
A clean, softly rounded sans with an even, monoline-like stroke and gently curved joins. Letterforms lean on simple geometric structure—round bowls, smooth shoulders, and open apertures—while keeping corners and terminals subtly softened. Proportions feel balanced and readable, with straightforward caps and friendly lowercase shapes; the overall rhythm is steady, with slightly lively width changes across letters and numerals.
Well suited to user interfaces, product copy, and general-purpose branding where a friendly, contemporary voice is needed. It can handle short to medium text in editorial or marketing settings, and its rounded forms also work well for headings, posters, and packaging that benefit from a soft, approachable aesthetic.
The font reads as approachable and modern, with a lighthearted warmth that avoids looking childish. Its rounded finishing and uncomplicated forms give it a friendly, conversational tone suited to everyday messaging and welcoming interfaces.
The design appears intended as a versatile everyday sans that blends geometric simplicity with softened details for comfort and readability. Its consistent stroke and rounded terminals suggest an aim for broad usability across digital and print contexts while maintaining a personable tone.
Counters stay open in letters like a, e, and s, supporting clarity at text sizes. Numerals follow the same rounded, consistent construction, giving mixed text a cohesive, relaxed feel.