Sans Normal Udbat 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lagu Sans' by Alessio Laiso Type, 'Seaside' by AndrijType, 'City Boys' and 'City Boys Soft' by Dharma Type, 'Nirand' by Jipatype, and 'Schar' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, packaging, modern, clean, confident, friendly, neutral, clarity, versatility, contemporary feel, strong presence, geometric, monolinear, open apertures, rounded terminals, high legibility.
A sturdy sans with broadly proportioned capitals and smooth, geometric curves. Strokes are largely even with gently rounded joins and terminals, giving the letterforms a solid, contemporary presence. Bowls are generous and counters stay open in key shapes, while diagonals (such as in A, V, W, and Y) feel stable and carefully balanced. In text, the rhythm is steady and uncluttered, with clear differentiation between letters and numerals.
Well suited to brand identities that need a clean, dependable voice, as well as headings where strong shapes and wide proportions help maintain impact. It also fits UI and product typography where clear counters and straightforward construction support quick scanning. For signage and packaging, the robust forms remain readable at distance and in short phrases.
The overall tone is modern and straightforward, projecting clarity and assurance without feeling cold. Its rounded geometry adds a mildly friendly, approachable character, making it feel contemporary and practical rather than decorative.
The design appears aimed at a no-nonsense geometric sans that prioritizes clarity, consistency, and contemporary neutrality. It seeks to deliver strong presence in display sizes while keeping the forms simple enough for functional text settings.
The numerals follow the same rounded, geometric logic as the letters, with smooth curves and consistent weight that keeps figures prominent in running text. Uppercase forms read particularly strong and poster-ready, while lowercase maintains a simple, workmanlike texture.