Sans Normal Inmad 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Sole Sans' by CAST, 'Mister London' by Sarid Ezra, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, chunky, casual, retro, approachability, impact, playfulness, informality, rounded, soft, bouncy, bulbous, cartoonish.
A heavy, rounded sans with soft corners and generously inflated strokes that create a pillowy silhouette. Counters are compact and often asymmetrical, and curves dominate the construction, giving letters a slightly wobbly, hand-shaped feel despite an overall upright stance. Terminals are blunt and rounded, joins are smooth, and the rhythm is irregular in a deliberate, lively way, producing strong, dark word shapes at display sizes.
Best suited to headlines, posters, packaging, and brand marks that need an immediate, friendly impact. It also fits kid-oriented materials, casual signage, and social graphics where bold, rounded letterforms help maintain clarity and charm at larger sizes.
The overall tone is warm, upbeat, and approachable, with a humorous, cartoon-leaning personality. Its bouncy forms and chunky presence suggest informal communication and lighthearted branding rather than strict, corporate neutrality.
The design appears intended to deliver maximum visual weight with a soft, approachable character, prioritizing rounded shapes and distinctive silhouettes for attention-grabbing display typography. Its irregular, hand-formed nuances suggest an aim toward personality and warmth over strict geometric precision.
The set shows noticeable idiosyncrasies in character shapes that emphasize personality: diagonals feel cushioned, bowls are roomy but not perfectly geometric, and spacing reads as intentionally loose and friendly in headline settings. Numerals are similarly rounded and bold, matching the letterforms for cohesive, high-impact titling.