Sans Normal Bodin 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Safran' by Hubert Jocham Type and 'PF Adamant Sans Pro' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, approachable, lively, approachability, display impact, playfulness, warmth, rounded, soft, chunky, quirky, bouncy.
A heavy, rounded sans with softly curved terminals and broad, even strokes. The letterforms favor open, circular counters and slightly irregular, hand-influenced curves that create a gentle, bouncy rhythm. Uppercase shapes are sturdy and simplified, while the lowercase introduces more personality through subtly uneven joins and lively bowls. Numerals match the same rounded construction, with compact proportions and smooth curves that keep the set cohesive.
Well suited to short, high-impact text such as headlines, posters, packaging, and brand marks where a friendly, bold voice is needed. The sturdy shapes and open counters also make it a good option for signage and display typography in casual or youth-oriented contexts.
The overall tone is warm and informal, with a cheerful, slightly quirky character that feels human rather than strictly geometric. Its softness and weight give it a friendly presence, while the subtle irregularity adds energy and approachability.
Likely designed to provide a bold, approachable display sans that balances simple construction with a touch of playful irregularity. The goal appears to be easy recognition at a glance, with softened geometry that feels inviting rather than strict or technical.
Round forms like O/C/G and the bowls in b/p/d read especially smooth and full, while diagonals (V/W/X/Y) keep a slightly springy stance. Dots and punctuation appear robust and clearly formed, supporting use in bold, attention-grabbing settings.