Sans Superellipse Ponuf 7 is a bold, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, app ui, packaging, sporty, industrial, retro, condensed, dynamic, space saving, impact, speed, technical, branding, squared, rounded, oblique, tight, compact.
A compact, forward-slanted sans with tall proportions and rounded-rectangle construction. Curves resolve into softened corners rather than true circles, producing squarish bowls and counters (notably in O, Q, 0, and 8). Strokes are consistently heavy with minimal modulation, and terminals tend to be blunt or subtly rounded. Spacing is tight and the rhythm is vertical and efficient, with narrow apertures and condensed forms that stack cleanly in lines of text.
This font is well suited to short, high-impact settings such as headlines, poster titles, and brand marks that benefit from a condensed, energetic silhouette. It can also work for UI labels or packaging where space is limited and a strong, structured tone is desired, especially at medium-to-large sizes.
The overall tone feels fast, engineered, and slightly retro, like lettering intended for motion, equipment, or competitive contexts. Its oblique stance and compact geometry create an assertive, utilitarian voice that reads as confident and performance-oriented rather than conversational.
The design appears aimed at delivering a space-saving, high-contrast-in-presence (through mass and slant rather than stroke modulation) display sans with a rounded-rectangle skeleton. Its consistent geometry and tight fit suggest an intention to feel modern-industrial while retaining a retro, speed-inspired flavor.
Distinctive glyph decisions include a squared, monoline feel across both cases, a compact lowercase with single-storey shapes, and a numerals set that matches the same rounded-rect geometry. The punctuation and dots appear small and crisp, reinforcing a technical, controlled texture in running text.