Sans Normal Addug 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, advertising, packaging, dynamic, friendly, contemporary, casual, sporty, add motion, soften modernity, increase approachability, enhance readability, slanted, rounded, open, clean, smooth.
A slanted sans with rounded, softly modeled curves and low-contrast strokes. Letterforms are built from smooth circular and elliptical shapes, with open apertures and gently tapered joins that keep counters clear. Terminals are mostly clean and slightly angled, and the overall rhythm feels lively due to the consistent forward lean and subtle width variation across characters. Numerals and capitals maintain the same rounded construction, producing a cohesive, modern texture in text.
Well-suited for branding systems, product packaging, and marketing where a modern, upbeat voice is needed. The slanted stance and rounded forms make it effective for headlines and short text on posters, social graphics, and promotional materials where immediacy and approachability matter.
The tone is energetic and approachable, combining a modern sans clarity with an informal, motion-forward feel. Its slant and rounded geometry suggest speed and ease rather than strict formality, making it feel friendly and contemporary.
The design appears intended to deliver a clean sans-serif foundation with added momentum and friendliness through a consistent slant and rounded construction. It aims for broad legibility while projecting an energetic, contemporary personality for display-led communication.
In the sample text, the font holds together well in longer lines, with clear word shapes and a smooth, even color. Curved letters like C, G, O, and S read prominently rounded, while diagonals (A, V, W, X, Y) reinforce the brisk, sporty impression. The numerals appear straightforward and legible, matching the overall softness of the alphabet.