Sans Normal Togur 2 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Magnat' and 'Neue Magnat Display' by René Bieder and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, magazine, posters, packaging, editorial, fashion, luxury, dramatic, modern, high impact, premium tone, signature flair, headline focus, modern elegance, sharp, crisp, tall, sculptural, calligraphic.
A display sans with tall proportions and extreme stroke modulation, pairing heavy verticals with hairline joins and terminals. Many letters incorporate razor-thin, diagonal or curved entry/exit strokes that read like cut-in ink traps or calligraphic flicks, creating an angular, chiseled rhythm. Counters tend to be compact and oval, with smooth, round bowls contrasted by flat, weighty stems; curves often swell into teardrop-like masses before tapering to fine points. The overall texture is assertive and high impact, with tight internal spaces and a distinctly sculpted silhouette in both uppercase and lowercase.
Best suited to headlines, mastheads, titles, and logotypes where the strong contrast and hairline details can read clearly. It can add a luxury feel to packaging and campaign graphics, and works well for short, impactful text in editorial layouts. For small sizes or dense paragraphs, the narrow counters and delicate hairlines may require careful sizing and print/screen testing.
The font conveys a polished, editorial energy—confident, high-end, and slightly theatrical. Its sharp hairlines and dramatic swelling strokes suggest fashion publishing and luxury branding, while the geometric roundness keeps it contemporary rather than historical. The tone feels premium and attention-grabbing, designed to perform best when it can be seen large.
The design appears intended as a modern, high-fashion display sans that leverages extreme contrast and razor terminals to create instant visual drama. Its sculpted forms aim to feel both geometric and expressive, balancing clean round structure with calligraphic flair for distinctive branding and editorial impact.
Distinctive hairline accents appear on multiple glyphs (notably diagonals and curved tails), giving the set a signature cut-paper or engraved quality. Numerals follow the same logic, mixing broad, dark masses with fine, delicate strokes that add sparkle at large sizes.