Sans Normal Ridoh 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, children's, social media, friendly, playful, casual, handmade, approachable, handmade feel, approachability, casual branding, playful tone, everyday readability, rounded, soft, bouncy, informal, quirky.
A rounded sans with softly irregular, hand-drawn contours and gently uneven stroke edges. Letterforms are compact and slightly condensed, with open counters and simple construction that favors smooth curves over sharp joins. Terminals are blunt and rounded, and curves show subtle wobble that gives the texture of marker or brush-pen lettering. Spacing reads airy and forgiving in text, with a lively rhythm created by small inconsistencies in width and curve tension.
Works well for headlines, short paragraphs, and display use where a friendly, informal tone is desired—such as children’s materials, casual branding, packaging, posters, and social media graphics. It can also suit UI accents or labels when a warm, handmade voice is appropriate, especially at medium to larger sizes.
The overall tone is warm and personable, suggesting a casual, kid-friendly friendliness rather than corporate neutrality. Its bouncy shapes and slightly imperfect outlines feel handmade and upbeat, lending a conversational voice that can add charm and informality to short messages and headings.
The design appears intended to capture a hand-lettered, marker-like sans that stays readable while adding personality. Its rounded construction and deliberate irregularity aim to create an approachable texture that feels human and conversational in everyday messaging.
Uppercase forms stay simple and highly legible, while lowercase characters lean toward single-storey, handwritten-style shapes that reinforce the informal feel. Numerals match the rounded, slightly uneven drawing style, keeping a consistent color in mixed text. The design prioritizes character and approachability over strict geometric precision.