Sans Normal Ipmah 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'Muller Next' by Fontfabric, 'Akwa' by HeadFirst, 'Remoto' by JAM Type Design, 'Breno' by Monotype, 'Gentona' by René Bieder, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, children's, stickers, playful, friendly, punchy, retro, cartoonish, impact, friendliness, humor, informality, display emphasis, rounded, soft, bouncy, informal, chunky.
A heavy, rounded sans with a clear rightward slant and a soft, inflated silhouette. Strokes are thick with subtly uneven, hand-cut edges and gently tapered joins, giving the letterforms a lively, slightly wobbly rhythm rather than rigid geometry. Counters are compact and well protected in the bold weight, while terminals tend to be blunted and smoothly curved. The overall spacing reads open and generous for such a dark typeface, supporting legibility in short bursts.
Best suited to display roles such as headlines, posters, packaging, and bold callouts where a friendly, attention-grabbing voice is needed. It also fits playful branding, kids-oriented materials, and short promotional lines; for long text, the heavy weight and lively texture can become visually tiring.
The tone is upbeat and approachable, with a comic, poster-like energy. Its slanted, cushioned forms feel casual and human, suggesting fun, warmth, and a bit of mischievous character rather than seriousness or technical precision.
The design appears intended to deliver maximum impact with an approachable, humorous feel—combining a strong, dark presence with rounded shapes and an energetic slant. It prioritizes character and immediacy over neutrality, aiming for readable, high-contrast silhouettes at large sizes.
Uppercase forms are broad and sturdy with simplified construction, while lowercase keeps single-storey shapes where applicable and maintains the same soft, chunky logic. Numerals match the rounded, weighty style and read best at display sizes where the textured edges and dynamic slant become part of the personality.