Sans Normal Edmih 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Millbank' by Fontsmith (names referenced only for comparison).
Keywords: ui labels, app design, editorial, branding, presentations, modern, clean, friendly, casual, dynamic, everyday text, modern tone, approachability, clarity, informal emphasis, oblique, rounded, open, humanist, airy.
This is an oblique sans with smooth, rounded construction and gently tapered terminals. Curves are broadly elliptical and open, giving bowls and counters a spacious feel, while straight strokes lean consistently to the right with a steady, even color. Uppercase forms are simple and geometric-leaning with softened joins; the lowercase shows more humanist cues, including a single-storey “a,” a looped descender on “g,” and a curved “y” with a returning tail. Figures follow the same oblique rhythm, with rounded shapes on 0/8/9 and a clean, straightforward “1.”
It works well for interface copy, product UI labels, and short editorial passages where a clean sans with a lively slant can add motion without sacrificing clarity. The friendly shapes also suit contemporary branding, packaging, and presentation typography, especially where a modern but informal voice is desired.
The overall tone feels contemporary and approachable, with an easy, informal momentum from the slant. Rounded details and open apertures keep it friendly and readable, avoiding sharpness or severity while still looking tidy and modern.
The design appears intended to provide a versatile oblique sans for everyday communication—clean and modern in structure, softened with rounded, humanist details for approachability and comfortable reading.
Spacing reads on the open side in the samples, which helps the italic rhythm stay clear at text sizes. The letterforms maintain consistent slant and stroke behavior across caps, lowercase, and numerals, supporting a cohesive, even typographic texture.