Print Ubmub 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, handmade, handwritten realism, casual voice, human warmth, display friendliness, rounded, brushy, bouncy, informal, soft terminals.
An informal hand-drawn print with rounded, brush-like strokes and softly tapered terminals. Letterforms are mostly upright with gently irregular stroke edges, creating a natural, marker-written texture. Counters are open and simple, curves are full and slightly elastic, and the overall rhythm is lively with subtle variation in character widths and spacing. Capitals are clean and legible without strict geometric construction, while lowercase forms keep a relaxed, handwritten cadence.
Well suited to short, attention-grabbing copy such as headlines, posters, and social graphics where a friendly handwritten voice is desired. It can also support lighthearted branding and packaging, especially for products aiming for a personal, handmade feel. For longer passages, it works best when set with generous leading and moderate line lengths to preserve readability.
The font conveys a warm, personal tone—easygoing and conversational rather than formal or technical. Its bouncy rhythm and soft shapes suggest friendliness and spontaneity, making text feel human and approachable.
Likely designed to mimic quick, confident handwriting with a brush/marker feel while keeping letters distinct and readable. The goal appears to be an informal, personable texture that adds character to titles and casual messaging without relying on connected script forms.
Numerals follow the same handwritten logic, with rounded forms and a casual, slightly uneven baseline feel that reads as intentionally hand-rendered. The sample text shows good clarity at display sizes, with enough irregularity to feel authentic without becoming messy.