Sans Normal Vokew 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'ITC Franklin Gothic LT' by ITC, 'LFT Etica' by TypeTogether, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, energetic, sporty, casual, confident, high impact, friendly tone, dynamic motion, clear signage, modern display, rounded, soft corners, chunky, compact, bouncy.
A heavy, slanted sans with rounded terminals and softened corners that keep the mass from feeling harsh. Strokes are broadly even and the counters are open, with circular/elliptical bowls that read clearly at display sizes. The italic construction is smooth and consistent, with a slightly bouncy rhythm created by compact letterforms, short extenders, and sturdy joins. Numerals match the letters’ weight and curvature, producing a cohesive, punchy texture in lines of text.
Best suited for headlines and short, high-impact copy where its weight and slant can deliver momentum—such as posters, promotional graphics, branding wordmarks, packaging callouts, and sports or lifestyle visuals. It can work for brief UI or label text when strong emphasis is needed, though its dense color suggests avoiding long passages.
The overall tone is upbeat and approachable, with a sporty, poster-like emphasis. Its bold, rounded silhouette feels contemporary and friendly, projecting confidence without turning aggressive.
The font appears designed to combine bold, high-visibility letterforms with rounded, friendly geometry and an italicized sense of motion. The intent is to provide a modern display sans that feels energetic and accessible while staying clean and straightforward.
The design relies on broad curves and simple, geometric-like shaping rather than sharp details, which helps maintain clarity in dense settings. In the sample text, the italic slant and weight create strong forward motion and a dark, attention-grabbing color on the page.