Sans Normal Ridah 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akwe Pro' by ROHH, 'Foundry Sterling' by The Foundry, and 'Merlo Neue' by Typoforge Studio (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, posters, friendly, contemporary, approachable, clean, playful, approachability, clarity, versatility, modernity, rounded, soft terminals, geometric, even color, open counters.
A rounded sans with smooth, geometric construction and a heavy, even stroke that produces consistent color across lines. Curves are broadly circular with softened joins and gently rounded terminals, while verticals and horizontals remain sturdy and straightforward. Counters are generally open and generous, and the lowercase shows simple, single-storey forms (notably a and g) that reinforce an uncluttered rhythm. Figures are clear and sturdy, matching the letters in weight and softness for cohesive setting.
Works well for user interfaces, product branding, and packaging where a friendly, contemporary sans is needed. The sturdy strokes and open forms also suit signage and headline use, and it remains legible for short paragraphs, captions, and marketing copy at moderate sizes.
The overall tone is warm and accessible, with a slightly playful friendliness coming from the rounded shaping and simplified forms. It reads modern and pragmatic rather than technical, giving text a welcoming voice that stays neutral enough for general-purpose design.
The design appears intended as a versatile, modern rounded sans that balances clarity with approachability. Its simplified lowercase structures and soft terminals suggest a focus on friendly communication and consistent texture in display and interface contexts.
Distinctive cues include the single-storey lowercase a and g, a straightforward, compact t with a simple crossbar, and a Q with a clean tail that stays integrated with the round form. The roundness is consistent across bowls and shoulders, helping headings look smooth and cohesive.