Cursive Apmis 3 is a regular weight, narrow, high contrast, italic, very short x-height font.
Keywords: greeting cards, invitations, packaging, social posts, headlines, friendly, playful, casual, lively, approachable, personal tone, handmade feel, expressive display, casual branding, brushy, bouncy, loopy, expressive, handmade.
A lively handwritten script with a brush-pen feel and a noticeable rightward slant. Strokes show pronounced thick–thin modulation, with tapered entries and exits and occasional heavier downstrokes that give the line a calligraphic rhythm. Letterforms are compact with tight counters and relatively tall ascenders/descenders compared to the small lowercase body, producing a bouncy vertical profile. Terminals are rounded and slightly irregular, and spacing varies subtly from glyph to glyph, reinforcing an organic, drawn-in-one-go impression.
Well-suited to short, expressive settings such as invitations, greeting cards, product packaging, and social media graphics where a personal touch is desired. It works especially well for headlines, pull quotes, and logo-like wordmarks, while longer paragraphs may benefit from generous tracking and line spacing to maintain clarity.
The overall tone is upbeat and personable, like quick, confident handwriting used for notes, cards, or casual branding. Its looping forms and rhythmic contrast read as energetic and warm rather than formal, with a slightly whimsical, handcrafted character.
The design appears intended to capture the immediacy of modern brush handwriting—combining calligraphic contrast with casual, note-like irregularity. Its proportions and looping terminals prioritize personality and motion, aiming for an informal, human voice in display-oriented typography.
Uppercase forms tend to be more gestural and decorative, while the lowercase stays simpler and more rhythmic, creating a clear headline-versus-text contrast within the same style. Numerals are curvy and handwritten in spirit, with soft curves and varying stroke emphasis that match the letters.