Sans Normal Bimad 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Plus Sans' by FontFont, 'Glober' by Fontfabric, 'Whitney' by Hoefler & Co., 'PTL Attention' by Primetype, 'Modal' by Schriftlabor, 'Karmina Sans' by TypeTogether, and 'Nightsans' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, clean, approachable, modernize, soften tone, maximize impact, improve clarity, rounded, geometric, soft corners, even rhythm, open counters.
A heavy, rounded sans with clean, continuous curves and a largely geometric construction. Strokes are uniformly thick with minimal modulation, producing a solid, even texture in both uppercase and lowercase. Curves are smooth and full, terminals read as blunt or softly squared, and counters are generally open, supporting clear letter recognition at display sizes. The overall proportions are straightforward and contemporary, with a steady rhythm and generous internal shapes that keep the forms from feeling cramped.
Best suited for headlines, brand marks, packaging, and promotional graphics where a bold, friendly sans can carry the message with immediate impact. It should also work well for signage and UI callouts that benefit from rounded, high-ink forms and open counters, especially at medium to large sizes.
The tone is modern and approachable, combining a sturdy presence with softened, friendly contours. Its roundness and consistent weight give it a confident, uncomplicated voice that feels welcoming rather than severe, lending itself to upbeat, everyday communication.
The design appears intended to deliver a contemporary, geometric sans voice with softened edges—prioritizing straightforward readability and strong presence while keeping the feel warm and accessible.
The figures match the letterforms in weight and roundness, giving numerals a strong, cohesive look alongside text. The sample paragraph shows a compact, punchy color that favors headlines and short blocks where impact and clarity are prioritized over delicate detail.