Slab Contrasted Vupy 6 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, signage, packaging, western, vintage, headline, poster, rugged, impact, heritage, display, emphasis, blocky, bracketed, chunky, compact, high-impact.
A heavy slab-serif with chunky, bracketed terminals and compact interior counters. Strokes feel carved and sturdy, with noticeable (but not delicate) contrast and a strong, even color on the page. The design favors broad, squared-off joins, generous slab feet, and slightly rounded corners that keep the forms from looking purely geometric. Lowercase letters are large and robust, with short ascenders/descenders relative to the tall x-height, producing dense, emphatic word shapes.
This font is well suited to posters, large headlines, bold branding marks, and short, punchy statements where maximum presence is needed. It can also work for signage and packaging that aims for a heritage or storefront feel, especially when set with generous spacing and used at larger sizes.
The overall tone is assertive and old-school, echoing classic poster, circus, and Western-inspired lettering. Its weight and slab structure give it a dependable, no-nonsense voice that reads as bold, traditional, and a little playful when set in large blocks of text.
The design appears intended to deliver a classic slab-serif impact with a vintage, print-forward character—prioritizing strong silhouette, confident serifs, and high visual density for attention-grabbing display typography.
In the sample paragraph, the font maintains strong rhythm and consistent texture, but the tight apertures and small counters make it feel best suited to display sizes rather than long-form reading. Numerals are hefty and straightforward, matching the typeface’s blunt, poster-like emphasis.