Sans Normal Kuleh 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans', 'Bio Sans Soft', and 'Compasse' by Dharma Type; 'Flexo' by Durotype; 'Gilam' by Fontfabric; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, assertive, modern, dynamic, clean, convey motion, maximize impact, modernize tone, ensure clarity, slanted, geometric, rounded, compact, punchy.
This typeface is a slanted sans with sturdy, even strokes and smoothly rounded curves. Letterforms lean forward with a consistent rightward angle, combining compact proportions with generous counters that keep shapes open. Curves are clean and elliptical, and joins are straightforward, producing a crisp, contemporary rhythm across both uppercase and lowercase. Numerals are similarly robust and legible, matching the overall weight and slant for a unified texture in lines of text.
It performs best in display settings where a fast, emphatic voice is desired—headlines, brand marks, campaign graphics, and packaging callouts. The strong weight and open counters also make it workable for short blocks of text such as captions, UI labels, and promotional copy when a dynamic tone is appropriate.
The overall tone is energetic and action-oriented, with a confident, no-nonsense presence. Its forward slant and bold silhouettes suggest speed and momentum, while the rounded geometry keeps it approachable rather than severe. The result feels modern, sporty, and promotional, suited to messaging that needs immediacy and impact.
The design appears intended to deliver a modern, energetic sans that stays highly legible while projecting motion. Its consistent slant, rounded construction, and sturdy proportions suggest a focus on impactful marketing typography and contemporary identity work.
The uppercase reads strong and compact, while the lowercase maintains clarity through open bowls and uncomplicated terminals. In running text, the slant creates a continuous forward flow and a dense, high-contrast figure/ground balance between black shapes and white counters.