Sans Normal Jurah 7 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, confident, sporty, modern, energetic, impact, momentum, space-saving, modernity, clarity, oblique, compact, rounded, clean, forward-leaning.
A compact, right-leaning sans with rounded bowls and a clean, modern construction. Strokes feel sturdy and even, with subtle modulation that adds clarity without becoming calligraphic. Curves are smooth and elliptical, terminals are crisp, and spacing is relatively tight, giving the face a dense, efficient rhythm. Numerals share the same forward slant and robust presence, matching the letters in overall color and tempo.
Works best where a bold, slanted voice is needed—headlines, short promotional lines, posters, and brand marks. Its compact width helps fit longer titles into tighter spaces, and the consistent texture supports punchy packaging and campaign graphics.
The overall tone is fast, assertive, and contemporary, with a sense of motion created by the strong slant and compact proportions. It reads as purposeful and performance-oriented, making it feel energetic and slightly sporty while staying straightforward and professional.
Likely designed to deliver a strong, space-efficient sans voice with built-in momentum. The goal appears to be a high-impact italic display style that stays clean and legible while projecting speed and confidence.
The italics are integral to the design rather than a simple shear, with shapes that maintain consistent internal proportions and stable counters at display sizes. The letterforms keep a clear silhouette despite the condensed set, which helps headings stay punchy and cohesive.