Sans Normal Gobem 4 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: ui text, brand voice, editorial, packaging, headlines, friendly, modern, casual, approachable, clean, approachability, readability, contemporary tone, softened geometry, informal emphasis, rounded, humanist, monoline, open apertures, soft terminals.
A rounded, monoline sans with a consistent rightward slant and softly finished terminals. Curves are smooth and fairly circular, with generous bowls in letters like O, Q, and e, and open apertures that keep counters from closing up. Strokes maintain even thickness, while joins and corners are gently eased rather than sharply angular, giving the alphabet a calm, continuous rhythm. Figures are simple and readable with similarly rounded construction, and overall spacing feels even and unforced.
This font works well for interface copy, product copy, and brand systems that want a modern, friendly voice. Its rounded, open forms support comfortable reading in short to medium text, while the slanted stance adds energy for headings, callouts, packaging, and social or marketing graphics.
The tone is friendly and contemporary, with a casual, conversational feel created by the steady slant and softened geometry. It reads as approachable and light on its feet rather than formal or technical, making it well suited to relaxed, upbeat messaging.
The design appears intended to blend clean sans structure with a more human, softened geometry, pairing contemporary simplicity with an easygoing slanted tone. It aims for clarity and warmth without decorative distraction.
The italic angle is evident throughout and appears built-in rather than mechanically slanted, with letterforms retaining balanced proportions and smooth curve transitions. The sample text shows good continuity in long passages, with clear differentiation between similar shapes (such as O/0 and I/l) through proportion and form.