Sans Normal Bulaw 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'PF Diplomat Sans' by Parachute (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, functional, clarity, modernization, versatility, neutrality, geometric, open apertures, even color, crisp, unbracketed terminals.
A clean, geometric sans with simple construction and smooth, round curves paired with straight-sided strokes. Letterforms show even stroke thickness and a tidy, consistent rhythm, with open counters and clear apertures that keep shapes from clogging in text. Capitals are straightforward and balanced, while lowercase forms stay compact and readable, with a single-storey g and uncomplicated, vertical-leaning structure throughout. Numerals are plain and legible, matching the letterforms’ restrained, contemporary detailing.
This font suits interface copy, product and corporate branding, wayfinding and signage, and general editorial or marketing text where a clean, modern sans is needed. It also works well for presentations and dashboards thanks to its straightforward shapes and legible numerals.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry gives it a mild, approachable feel without becoming playful, making it read as practical and modern.
The design intent appears to be a dependable, general-purpose sans built from geometric principles, prioritizing clarity, consistency, and broad usability in both short headlines and continuous reading.
Spacing appears well-controlled in the sample text, producing an even typographic color across lines. Curves and joins are handled cleanly, and the design avoids decorative quirks, relying on consistent proportions and open shapes for readability.