Sans Superellipse Tuma 7 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, album covers, headlines, branding, grunge, typewriter, industrial, noisy, utilitarian, distressed display, stamped look, rugged texture, industrial tone, distressed, rounded corners, inked, irregular, textured.
This typeface uses compact, squared-off forms built from rounded-rectangle geometry, with blunt terminals and minimal stroke modulation. Edges are intentionally uneven and mottled, creating a distressed, inked texture that breaks up contours while preserving clear silhouettes. Counters are relatively tight and rectangular, curves resolve into softened corners, and spacing reads slightly irregular, contributing to a hand-stamped rhythm in text.
Well suited to short-form display settings such as posters, headlines, packaging callouts, and brand marks that want a stamped or distressed feel. It can also work for labels, zines, and editorial feature text where a dense, gritty texture is desirable, especially when given ample size and breathing room.
The overall tone feels gritty and workmanlike, evoking stamped labeling, worn signage, or photocopied ephemera. Its rough surface and squared structure give it an industrial, archival character—more raw than polished—while remaining straightforward and legible at display sizes.
The design appears intended to combine a compact, rounded-rectilinear skeleton with purposeful distressing to simulate worn printing or stamped lettering. It prioritizes strong presence and texture over pristine uniformity, delivering an assertive, industrial display voice.
In the sample text, the texture becomes a consistent visual layer across lines, producing a dark, emphatic color with a slightly jittery edge. The superelliptical construction is most apparent in rounded characters, where curves behave like softened rectangles rather than true circles.