Sans Normal Vubir 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ausgen' by Andfonts, 'Newhouse DT' by DTP Types, 'Kartika' and 'Mangal' by Microsoft Corporation, 'Helvetica Now' by Monotype, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: branding, packaging, app ui, headlines, signage, friendly, modern, clean, approachable, playful, approachability, clarity, modern utility, friendly branding, clean display, rounded, soft terminals, geometric, monoline, smooth.
A rounded, monoline sans with smooth curves and generously softened corners throughout. Bowls and counters are open and largely circular, while joins and terminals tend toward fully rounded endings rather than sharp cuts. Proportions feel compact and steady, with even stroke color and consistent curvature across caps, lowercase, and figures. The lowercase shows simple, readable forms with a single-storey “a” and “g,” and the numerals match the same rounded, friendly construction.
Well-suited to brand identities that want a friendly, contemporary voice, as well as packaging, labels, and wayfinding where softness and clarity help approachability. Its sturdy color and rounded forms also make it a good choice for UI headings, product marketing, and short-to-medium text blocks where a clean, welcoming tone is desired.
The overall tone is warm and approachable, with a contemporary, slightly playful friendliness driven by the rounded terminals and clean geometry. It reads as casual-modern rather than formal, projecting clarity without feeling stark or technical.
The design appears intended to deliver a modern sans that stays highly legible while adding warmth through rounded terminals and simplified, geometric letterforms. It balances neutral structure with a gentle, approachable personality for general-purpose display and interface-forward applications.
Capitals are straightforward and sturdy, with minimal stylistic quirks; the “Q” uses a subtle tail and the “R” leg is simple and stable. Diagonal-heavy letters (K, V, W, X, Y) keep rounded ends, which maintains an even, soft rhythm in text. The figures are highly legible at a glance, with wide, open shapes and smooth curves.