Sans Normal Vabay 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Exec' and 'Exec Corners' by Wiescher Design (names referenced only for comparison).
Keywords: branding, editorial, packaging, ui labels, posters, modern, friendly, lively, casual, clean, warmth, motion, approachability, clarity, modernity, humanist, rounded, open forms, soft terminals, airy spacing.
A slanted sans with smooth, rounded curves and gently tapered strokes that keep contrast subtle. The letterforms lean with a consistent italic angle, pairing open apertures and generous counters with slightly calligraphic modulation. Terminals are mostly soft and curved rather than sharply cut, and proportions vary a bit across characters, giving the design a natural, hand-guided rhythm while staying clean and legible.
This font suits brands and communications that want a friendly, modern voice—such as lifestyle packaging, contemporary editorial callouts, and marketing headlines. It also works well for UI labels and short-to-medium text where a clean sans is needed but a more lively, personable slant is desired.
The overall tone is approachable and contemporary, with a light, upbeat energy from the italic slant and rounded construction. It feels informal without being messy, suggesting motion and ease rather than strict neutrality.
The design appears intended to blend the clarity of a rounded sans with the momentum and personality of an italic, producing a readable face that feels active and informal. Its open shapes and soft terminals aim to keep text smooth at display and text sizes while maintaining a welcoming character.
Figures are clear and uncomplicated, matching the lowercase’s rounded geometry and maintaining an even texture in running text. The spacing reads roomy, helping the italic forms avoid clashing and keeping lines from feeling dense.