Sans Normal Ludiz 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'Duplet Open' by Indian Type Foundry, and 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, confident, energetic, friendly, punchy, display impact, sport emphasis, friendly boldness, motion cue, rounded, oblique, compact, blocky, high impact.
A heavy, rounded sans with a pronounced rightward slant and a broad, low-contrast stroke structure. Forms are built from smooth curves and blunt terminals, with generous counters that stay open even at this weight. The uppercase is compact and powerful, while the lowercase remains sturdy and readable, with simple, single-storey shapes and a clear, rounded dot on i/j. Numerals are bold and wide-set, designed to hold their shape in display sizes with minimal interior detail.
Well-suited for headlines, posters, and large-format messaging where immediacy and presence matter. It also fits energetic branding systems, packaging callouts, and signage that benefits from bold, rounded forms and a built-in sense of motion.
The overall tone is bold and upbeat, combining athletic momentum with a friendly, approachable softness from the rounded geometry. It reads as assertive and modern, with a sense of motion from the consistent oblique angle.
The design appears intended as an attention-forward display sans that pairs a sporty oblique stance with rounded, approachable shapes. It prioritizes high impact, fast readability, and a contemporary, upbeat personality for promotional and brand-driven typography.
The slant and dense strokes create strong horizontal rhythm in words, making the type feel cohesive and emphatic. The design favors clarity and impact over fine detail, suggesting it will perform best when given room and contrast against the background.