Sans Normal Gulob 17 is a very light, very narrow, monoline, upright, normal x-height font.
Keywords: posters, packaging, branding, titles, quotes, airy, friendly, handmade, minimal, playful, space saving, friendly tone, human feel, modern simplicity, rounded, tall, condensed, clean, informal.
This typeface features tall, condensed letterforms drawn with a consistent, hairline stroke. Curves are smooth and rounded, with soft terminals that read as subtly hand-drawn rather than mechanically perfect. Counters are open and oval, and the overall rhythm is narrow and vertical, creating an economical line length while staying legible. Spacing appears moderately generous for the width, helping the thin strokes avoid clumping in words and sentences.
It works well for short-to-medium passages where a light, personable tone is desired—such as posters, packaging copy, branding lockups, social graphics, and editorial titles. The condensed footprint makes it useful when space is tight, while its soft geometry keeps it readable in display sizes.
The font feels lighthearted and approachable, with a casual, sketch-like polish that suggests everyday friendliness rather than corporate formality. Its slender, airy construction gives it a gentle presence, suited to calm, modern layouts that want personality without loud stylistic gestures.
The design intent appears to be a slim, modern sans with a friendly, hand-touched character—combining clean geometry with slight organic irregularity to add warmth and individuality in headlines and informal communication.
In text, the tall proportions and rounded shapes create a distinctive vertical cadence; uppercase and lowercase share a consistent narrowness that keeps headings and body lines visually cohesive. Numerals follow the same slim, rounded construction, maintaining a uniform texture when mixed with letters.